SPorts Authority

Ecommerce site

Background

While at Sports Authority I worked as a Digital Designer on the marketing team. With new product releases and sales every week, hard deadlines and quick turn arounds were an everyday occurrence. A/B testing was also conducted weekly to measure the performance of individual promotions and designs. Various analytics sources provided the data used to make suggestions to stake holders regarding which spreads performing design spreads for both the homepage and email campaigns.

Designs created during my time at Sports Authority.